Redbox Rationality

"Formal Rationality"of Self Serve Video Store

Max Weber's Classical Theory of Formal Rationality can be found on practically every corner in the form of this little Red Kiosk that dispenses an evening of movie entertainment in a matter of moments without the hassle of browsing an entire store.  For the Corporation "Redbox" several of the components that contribute to the success of this phenomenon consist of characteristics of Formal Rationality.  First the calculability or the ability to keep track of not only the number of kiosk per mile radius serving the population, but also the ability to monitor how often and how much the community rent movies in specific demographic areas. This calculability contributes to the predictability of rental which will ensure efficiency of services once rental records are taken into consideration.  One might question "what about the irrational consequences the company might suffer by replacing humans with non human technology"? Ultimately that is a risk Redbox has taken but, with the requirement of all purchases are to be done with a debit or credit card, this eliminates theft of videos by holding individuals accountable through their banking institutions. Win Win for Redbox, Lose Lose for Blockbuster Video Stores who are now no longer in business.